Turn Your Team Into High-Impact Storytellers
Because The Best Salespeople Don’t Sell—They Tell Stories.
Stop thinking about change and start making change!
The conference room was packed. The CEO, the VP of Sales, a dozen decision-makers. They’d brought me in to fix one thing: their pitches weren’t landing.
“We have a great product. The best in the market. But somehow, we’re losing deals. What are we missing?”
I let them go through their slide deck. Numbers, charts, features—cold, lifeless. At the end, I asked:
“Where’s the story?”
They stared at me.
In the next 30 minutes, I rewired their entire approach. No more boring bullet points. No more robotic data dumps. Instead, I showed them how to:
- Hook their audience in seconds
- Make their product unforgettable
- Close deals without feeling like they were selling
A month later, their VP called me:
“Latika, we just closed the biggest contract in company history.”
Because that’s what StorySelling does—it turns words into deals.
Story-Powered Business Results
Because I get it, I’ve been where you are today, knowing that you were meant for more but not knowing where and how to start.
Challenge:
Colgate needed to strengthen its consumer loyalty programs by engaging more meaningfully with dentists, a key influencer group in the oral care industry. The goal was to increase brand advocacy and long-term loyalty among 10,000 dentists across West India.
Solution:
Implementing a targeted story-selling approach, we revamped Colgate’s dentist loyalty programs by sharing real-life patient outcomes linked to Colgate products. These stories were integrated into events, newsletters, and exclusive rewards tailored to dentists’ professional and personal growth, creating deeper emotional connections.
Results:
- 486% increase in dentist participation in Q2 loyalty programs
- 70%+ dentists reported higher satisfaction
- 40% rise in dentist-driven recommendations of Colgate products, measured via post-consultation surveys
Implementing a targeted story-selling approach, we revamped Colgate’s dentist loyalty programs by sharing real-life patient outcomes linked to Colgate products. These stories were integrated into events, newsletters, and exclusive rewards tailored to dentists’ professional and personal growth, creating deeper emotional connections.
“Latika’s story selling techniques revitalized our dentist loyalty program. By focusing on the emotional connection between our products and patient care, we saw a significant increase in dentist engagement and brand advocacy. Her strategic insights have been invaluable in driving loyalty and trust.”
Challenge:
Cadbury needed to improve dealer loyalty in North India by fostering long-term commitment and trust among its 5,000-strong dealer network, who played a crucial role in product distribution.
Solution:
We introduced story-selling into Cadbury’s dealer loyalty programs. We developed narratives highlighting the mutual success between Cadbury and its dealers, integrating these stories into regional events, personalized communications, and rewards systems designed to reflect dealers’ individual contributions and family legacies.
Results:
- 150% increase in dealer engagement within the first year
- 85% of dealers showed increased loyalty, maintaining long-term partnerships with Cadbury
- Many dealers have now remained committed to Cadbury for over 5 years, as measured through renewal and satisfaction rates
“Latika’s storytelling expertise transformed the way we approached dealer engagement for Cadbury. Her strategic narrative approach led to a phenomenal increase in dealer loyalty and engagement, ensuring long-term trust and commitment. Her insights have been a game-changer for our loyalty programs.”
Challenge:
Hilton Hotels needed to boost attendance and engagement for their food festivals, particularly among the expat community across key international locations.
Solution:
Over three years, I managed Hilton’s marketing campaigns by incorporating story-selling strategies. We crafted compelling narratives around cultural fusion and home-style flavors, delivering these through targeted social media and personalized email campaigns. These stories resonated with the diverse expat audience, emphasizing the emotional connection to food and community.
Results:
- 450% year-on-year increase in expat participation at Hilton’s food festivals
- 200% higher engagement on social media campaigns
- 365% increase in email open rates, indicating a stronger connection with the target audience
“The story-selling strategies Latika implemented for our food festivals changed the game! We saw a 450% increase in expat attendance, and the engagement through social media and emails was phenomenal. Latika’s insights were invaluable.”
Pragati Leadership
Challenge:
Pragati Leadership needed a compelling messaging strategy to enhance engagement and conversions across webinars, email campaigns, and website landing pages.
Solution:
Using my Business StorySelling Mastery framework, I helped them craft clear, story-driven messages that connected with their audience on an emotional and professional level. These messages were strategically integrated across all digital touchpoints to build deeper engagement.
Results:
- 365% increase in engagement across webinars and digital marketing
- 200% boost in email open rates, indicating stronger audience connection
- 35% revenue growth for Pragati Leadership over one year
“Latika’s story-selling method transformed the way we communicate and connect. Our webinars and email campaigns now engage our audience better than ever, and the results speak for themselves. Her strategic approach and team training is unmatched.”
